IS IT TIME FOR A RESET OF YOUR
MARKETING EFFORTS?
"HALF MY MARKETING BUDGET IS WASTED; THE TROUBLE IS I DON'T KNOW WHICH HALF": JOHN WANAMAKER - 19th Century U.S. Retail Magnate
HOW WE
HELP
Marketing activation options available to brands continue to expand at an exponential pace. With an ever-expanding list of options, many brands wish there was an unbiased resource with the experience and expertise to understand and apply emerging opportunities to the tried and true fundamentals that have stood the test of time.
22 Genes is the unbiased resource with the experience to navigate this landscape, by helping your brand:
-
Identify and amplify what’s already working
-
Address underperforming tactics to reverse their trend or gracefully reduce their role
-
Explore untapped opportunities to replace or complement existing efforts
Our goal is to maximize the efficiency of your approach, serving as a springboard to greater business performance - Joe Sciara, CEO
THE TEAM
We bring decades of advertising agency and brand research experience to help brands better understand how to navigate the complex and ever-changing landscape.
OUR MISSION IS TO BRING CLARITY TO THE CHAOS OF MODERN MARKETING
CEO & Founder
_edited.jpg)
Fractional CFO
VP - Brand Leadership
Associate Director
Account Director
Strategic Advisor & Award Winning Author
OUR
SERVICES
We are an unbiased resource to help optimize and maximize your marketing efforts. We enlist only best-in-class specialty service providers that we trust to deliver on your needs. Following are areas where we can be of significant assistance:
BRAND RESEARCH & POSITIONING
CREATIVE
DEVELOPMENT & PRODUCTION
MARKETING PLANNING & ACTIVATION
DIGITAL REFRESH (UX, eCOMM, Etc.)
MEDIA PLANNING AND BUYING
PUBLIC RELATIONS & EVENTS
DIGITAL ACTIVATION
(SEO, SEM, SOCIAL MEDIA)
CUSTOMER RELATIONSHIP MANAGEMENT
BRAND EXPERIENCE
Here are just some of the great brands we've worked with. We look forward to working with your brand next.
OUR NAME
What does the name 22 Genes represent?
A Cambridge Research study concluded that of the 200,000 genes that make up the human body, 22 genes determine an individual's intelligence.
With more than 10,000 agencies in the U.S., we wanted a name that represented a simple notion--intelligence. We take the emotion out of our guidance providing an unbiased and intelligent view of your programs to help make the adjustments needed to move your brand forward.